Check out the video below featuring Denes and his teammate JT Torres.* It's looks to be the equivalent of BJJ freestyle/spoken word and is described by Denes as "champion freestyle" with the purpose of motivating and educating "the world on what it takes to become a great Champion."
Make of this what you will, grappler. I for one, am feeling pretty motivated.
* JT is a driven young athlete with many great victories and DSTRYR/sg is 100% behind him. We believe he's going to be a world champion. 2011 could be his year.