Joao Faria, a 2nd degree black belt under Macaco and Flavio Behring, and an instructor at Royler Gracie Academy, San Diego. Joao's also a No Gi World and Pan American Champion.
Now, as far of puff pieces, this one is about as mushy as your closed guard (i.e., extremely). It's kind of like the piece you saw a few months ago that convinced you to sign up for Zumba. We're glad you didn't do that. It also features all the goofy antics and slapstick befitting a local news segment.
Corny? Cheesy? For sure. But, hey. It's promoting BJJ and, for that, we praise it. Check it out: