It's actually a pretty logical reaction when one sees Shoyoroll gis selling on Ebay for 2X+ their purchase price. Everyone wants to be a BJJ/MMA baller, but the truth is, like most things, it don't come easy.
Check out this clip below featuring Vince aka "Bear" from Shoyoroll. It highlights the reality behind any solid brand regardless of genre - hard work, dedication and more, than anything, longevity are all necessary for success. And, success is definitely measured day by day.
So, start your brand now and maybe in 8 to 10 years you'll have something. Here are a couple of my own pointers to ensure maximum success:
- Your brand name must contain the word "Cage."
- Chain-link and/or octagonal shapes must be used in all logos.
- There is no such thing as too much blood splatter in a design.