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Monday, January 2, 2012

DSTRYR/SG AND AXE WANT YOU TO SMELL NICE, GRAPPLER!


When Zeus at Middle Easy asked us to help promote our sponsor AXE's new product line (coming out January 10, 2012), we were down 100%.  Why?  There's the obvious reason - to help strengthen our now 1-year old Middle Easy Network.  That's a given.  But, more importantly, because training BJJ and knowing about smelly dudes go hand-in-hand.  And speaking as a black belt with 13 years on the mats, I can tell you I'm, sadly (very sadly), an expert on the subject.

Bad breath, armpits, tremendous (borderline inhuman) amounts of sweat and other stuff I don't like to speak of - we get all that and all the time.  We hate that, but we live with it because we live to train BJJ.  Of course, anything you can do to smell better, grappler, is greatly appreciated. 

I guess you could say AXE is a perfect fit for the DSTRYR/SG fan base.  Check out their dope hype video.  Who doesn't like a sexy cop? [Answer: no one.]


4 comments:

  1. What a great collaboration! I think that gym's should get axe sponsorships as well to have some on hand for the smelly guys. Real talk.

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  2. Dude. I can think of many times when some Scope or Listerine and some Ban roll-on would have come in handy!

    Bad smelling grapplers not cool.

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  3. Call me a caveman, but personally I really don't pay all too much attention to how I smell while grappling. It's AFTER that I try to eliminate stank (along with any potential for skin infections). Coincidentally, I already use AXE for that and I haven't even seen the commercial...

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  4. Bro, some people arrive with too much stank.

    My personal pet peeve - the halitosis dudes. They know who they are. Terrible.

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