Not long ago, most of the mainstream BJJ kimono companies had horrible websites and even worse marketing materials (e.g., ads, product descriptions and images). The companies that sold the most gis tended to have the most minimal relationships with their customers. Even today, companies like Atama and Koral continue to charge top dollar for their kimonos, but remain aloof and don't have much involvement with their customers.
But, times are changing and many newer companies are leading the way in creating a culture and personality behind their high quality products. And, we commend that. We're talking about the Shoyorolls, Competidors, Mantos, Tatamis and Scrambles (to name only a few - there are so many more that make great products). The new kimono brands are out there creating bonds with their customers and making a name for themselves at the same time.
That leads us to give props to Storm Kimonos for this top notch advertisement produced by one the very best BJJ filmmkers, Stuart Cooper, and featuring World and ADCC champ, Braulio Estima. We think it's a step in the right direction. I'm personally not sold on the red collar, but, hey, there's a gi out there for everyone, right?
Note: We are not benefiting in any way (financial or other) by posting on this, nor do we have any tie to Storm or Braulio Estima. We just dig cool stuff that we believe strengthens and promotes our sport.