|... but, what will you do with it?|
I'm going on record and saying this is a brilliant piece of marketing and, the real kicker for me is that it's for a BJJ gi of all things. If you've been involved in the sport for more than five minutes, you should be easily able to appreciate how small the BJJ market is. For any company in the BJJ biz (gis, apparel, etc.) to have a significant enough budget to be able to produce an ad like this ... well, we just have to give them massive props. Hopefully Mata Leon will sell enough gis to justify this effort. Either way, we appreciate the art and the cleverness.
So, check it out. Anyone who says sex doesn't sell in BJJ is probably not being honest enough. We're talking about a very attractive young lady, in nothing but panties and a gi top, triangle chocking the crap out of a dude. We're only human, right grapplers?
[Side Note: I know absolutely nothing about the Mata Leon Kimono company. In particular, I have no idea if they are any good at making gis. Let's hope they are. I like their marketing plan!]