The power of Joe Rogan (and the UFC) is certainly strong. Almost as strong as one of Rickson Gracie's lesser fingers and/or his ear (with which he could easily submit most men). Eddie Bravo and his rubber guard, along with his perfectly dyed goatee, are also a force to be reckoned with. When you combine all of these elements, you get some serious power ... and 58,503 views of a Youtube video in less than 24 hours.
The internet is amazing. I'm not sure I ever expected to see Eddie describing (in great detail) his rubber guard to Rickson Gracie in what looks like Joe Rogan's game room. But, it happened. Eddie is a talker, so it takes about 17 minutes to happen. But, that's good stuff.